How To Lead Like Ted Lasso

Today I’m talking about Ted Lasso because while watching season 1, I greatly admired his leadership style and I’d like to share it with you.

Where can I watch Ted Lasso?

You can watch it on Apple TV+.

What is Ted Lasso About?

Coach Lasso and Coach Beard are two American college football coaches. They get recruited to come to England to coach Premier League team AFC Richmond with no previous experience. At first, everything and everyone seems to be against them but eventually, they show AFC Richmond a different definition of success.

How Ted Lasso Leads:

Kill them with Kindness

One of the first things you’ll notice about Ted is his optimism and kindness. He brightens the atmosphere with his attitude (and his homemade freshly baked biscuits). Even when he knows you don’t like him (Jamie and Roy) he’ll treat you kindly. This doesn’t mean he’s a pushover, he makes his expectations clear.


On his first day of the job, Ted must confront a legion of reporters and journalists wondering what his strategy is for winning this season. With complete humility, he admits he knows nothing about soccer but he’s confident they’ll be able to win some games this season. Throughout the first season, he does research but asks the players for feedback because they know more about soccer than he does.

Relationships Over Results

Spoiler alert: AFC Richmond loses a lot. And yet, Lasso treats them no differently even when they lose. There’s an episode where the team celebrates after a game because it’s Sam’s birthday. Another one where he helps the team get rid of a curse. Lasso genuinely takes care of everyone on the team.

Praise in Public, Correct in Private

When Jamie is being particularly difficult to deal with in season one, does Lasso call him out in front of the whole team? No. Public humiliation does not yield positive results.

Encourage Other Leaders To Lead

One day after practice, the whole team finds books in their lockers. At first they think they are stupid but some of the players read their assigned reading and realize Lasso is encouraging them to lead. They can’t all be captain but they can all lead in their own way and he culivates that growth.

Knows When To Intervene

When Jamie and his posse are picking on Nate in season one, does he intervene? No, because sometimes when management intervenes it worsens the problem and doesn’t promote character growth.

Everyone’s Important

In season one, Nate was just a towel boy and most of the team didn’t know his name. Ted makes it a point to know everyone’s name and a bit more. Before arriving in England, he did research on his players so he could better relate to them. It reminds me of this quote from Dale Carnegie:

A person’s name is to that person the sweetest and most important sound in any language.

Dale Carnegie, How To Win Friends And Influence People

Goldfish Brain

After getting made fun of by Jamie, Ted says this to Sam:

In other words, let it go Elsa.

Season 2 of Ted Lasso:

If these are the some of the major principles Ted leads with, my question to the writers and producers in this show is “what happened?”. I feel like some of these were lost in the second season for ✨drama✨. When I first watched this show, I thought it would be a powerful show about soft leadership in a world that is hard. Lasso understood in season one that to win, it’s important to go after the heart. His players began to see that and respect him for it. A lot of that went out the window in season two.

Final Thoughts:

Honestly, I’m excited for season but please go back to these principles. Thank you for reading my take on how Lasso leads, I appreciate it. Comment below the best piece of leadership advice you’ve received. If you like my content, consider subscribing to my mailing list and if you want to see something similar, click here.

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